Joburg Day: Mo-Tseleng puts the "P" into Practise for Powerplay!


How do you use the already-massive draw card of Joburg Day to add leverage to your brand and put it in the hands of the right people? You do what Powerplay Energy Drink did and call experiential marketing specialists, Mo-Tseleng.


Combining the essence of the brand and its product benefits, Mo-Tseleng invited those with a fancy for fun to buy a Play - and come play! Briefed by their client Powerplay Energy Drink to conceptualise and create a breakaway area from the day's activities, Mo-Tseleng designed an engaging, interactive experience for revellers who wanted to get their blood flowing between the music and the good vibes of the local talent line-up.


Combining the essence of the brand and its product benefits, Mo-Tseleng invited those with a fancy for fun to buy a Play - and come play! Briefed by their client Powerplay Energy Drink to conceptualise and create a breakaway area from the day's activities, Mo-Tseleng designed an engaging, interactive experience for revellers who wanted to get their blood flowing between the music and the good vibes of the local talent line-up. "A dunk tank tested bravery while dance machines and a bungy bounce kept the adrenalin pumping and those muscles moving," says Margaret van der Westhuizen, account director at Mo-Tseleng. "None of it detracted party goers from the big event itself but allowed them the chance to show off their nerve-threshold while engaging with the essence of the brand in a bit of extreme adventure. The bevvy of beauties running the process didn't hurt either!"


Moving in on the massive opportunity and reach that the fusion of South African culture at Joburg Day presented, Mo-Tseleng funk'd it up a few notches and left a lasting impression by putting the power of play into practise!


Mo-Tseleng consistently charters new territory and develops new and unique platforms to attract, maintain and convert the attention of the consumer into bottom line results.